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Hi, I'm Will.

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After graduating from Southampton Uni in 2011, I began working life as a technology journalist. I didn't know much about tech back then, but the consistently excellent canapés at launch events made that career largely worthwhile.

 

I joined digital agency Zone in 2014, where I worked for seven years as a Copywriter, Creative Lead and finally a Senior Content Strategist. I specialised in social but also worked across video, email, web and print.

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From 2022 to 2024, I was Social & Content Lead at creative agency Fold7, where I acted as Editor-In-Chief for the workspace company IWG, while leading the social creative for brands like Carlsberg, Talisker, Imperial Leather and Original Source. 

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Splitting my time across the UK, Colombia and Argentina, I am now working freelance while writing a book on Argentine football culture for Pitch Publishing. The aim is to see as few copies as possible head for a 'Bouncing Back'-esque pulping.

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