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Writing & Editing
B2B Editorial: IWG, Regus & Spaces
Editor-In-Chief across three brands, creating web, email and social content.
Article examples:
https://work.iwgplc.com/MediaCentre/Article/iwg-adds-three-more-locations-to-hong-kong-portfolio
https://work.iwgplc.com/MediaCentre/Article/iwg-expands-across-the-uae-with-two-new-flexible-workspaces
https://work.iwgplc.com/MediaCentre/Article/ten-iconic-iwg-offices-from-around-the-world
Article examples:
https://work.iwgplc.com/MediaCentre/Article/iwg-adds-three-more-locations-to-hong-kong-portfolio
https://work.iwgplc.com/MediaCentre/Article/iwg-expands-across-the-uae-with-two-new-flexible-workspaces
https://work.iwgplc.com/MediaCentre/Article/ten-iconic-iwg-offices-from-around-the-world
Thought Leadership Writing: Social Media Trends
Commentary on social media written for creative agency Fold7
Longform Feature: MUNDIAL Magazine
Reporting from Buenos Aires on Club Atletico San Lorenzo de Almagro and Argentine football culture
B2B Whitepaper Copy: Industry Analysis
Writing a whitepaper on the business impact of generosity towards customers across different sectors.
Streaming Service Copy: Netflix
Writing TV and film summaries to inform and entice viewers, including headline releases
Web & Product Copy: Adidas X Stella McCartney
Establishing TOV and writing copy for premium Adidas sportswear
Content Design
Copy & Experience: FA Learning
Working with UX and design to create the new England Football Learning platform
Copy & Experience: FA Find Football
UX copywriting and content design for a brand new football platform
Creative Direction
Mini Doc: MUNDIAL x Guide Dogs | Leeds
Writing and directing the viral social media series. Episode 1 amassed 3 million views across social.
Launch Film: Talisker Glacial Edge
Scriptwriting and directing launch video for Talisker's oldest ever whisky
Social Video: Carlsberg x LFC I
Scriptwriting and co-directing social promotion of Carlsberg' 0.0%
Social Video: Carlsberg x LFC II
Scriptwriting and co-directing social promotion of Carlsberg' 0.0%
Social Video: Guide Dogs | Our Community
Writing and directing social media series for the charity
Mini Doc: MUNDIAL x Guide Dogs | Brighton
Writing and directing the viral social media series which amassed over 3 million views across social
Social Launch: Talisker Wilder Seas
Scriptwriting and directing social video for Talisker's partnership with Parley
Social Video: Betway x Arsenal
Concepting a social video for Betway's 'Feel The Action' campaign
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